Brand Campaign with Elina Svitolina

Objective: Strengthen brand equity and inspire new audiences by connecting with a globally recognized athlete.

Campaign Overview: Collaborated with Elina Svitolina to tell a human-centered tech story across multiple formats and platforms.

My Role: Acted as video content lead, collaborating with creative agencies and internal teams to ensure brand consistency, messaging clarity, and platform-specific optimization.

SEO YouTube video-guides

Project Overview: Build sustained organic traffic by creating searchable, helpful YouTube videos around Apple device usage linked to our product.

My Role: Owned topic research, SEO optimization, and content coordination end-to-end.

Results: 600,000+ organic views per year — supporting both awareness and acquisition.

Vertical Meta Ads

Objective: Drive brand visibility and product engagement through full-funnel paid campaigns.

My Role: Oversaw the creative production across multiple ad types — product explainers, promos, and launches. Ensured visual and messaging consistency while tailoring content to campaign-specific goals and KPIs.

UGC Ads

Objective: Increase subscription sales for a product marketplace through user-generated content.

My Role: Developed the content production strategy from scratch — defined user pain points and mapped “jobs to be done”. Led the briefing and coordination of creators and motion designers to deliver high-performing, product-aligned assets.